Reversecoffee's origins have rich historical roots. Imagine a small town, Cherasco, in 1776; it is right here that Napoleon signed the armistice on 28th April to end hostilities between the French Republic and the Kingdom of Sardinia. Think of the people and sense the enthusiasm in the air. A few years later, in 1841, Mr Bino Matteo, a Genoese gentleman, opens in the centre of Cherasco a café called "Il Caffè della Pace" (The Peace Coffee), in memory of the events that recently unfolded.
In this authentic and genuine place Matteo is drawn by his passion for the rare and prestigious profession of coffee roasting. He formulates recipes and experiments with roasting and blending. After 40 years of work he leaves the café to Barbero Marco, who continues with the sale of "black espresso coffee". Matteo's art, along with his advice and his secrets, has been passed down to us and we aim to safeguard the ancient artisanal knowledge and combine it with the Vertiflow Roasting System. The result is Reversecoffee: 5 high quality coffee blends; a precious treasure to share.